I care about the small decisions most people skip.
I'm a video creator based in Bandung, focused on lifestyle and fashion brands. With a background in marketing, I start with the question most people skip: who is looking at this, and how do we want them to feel?
The edit comes after that. Every cut, frame, and pacing choice exists for a reason, never just to look good, but to serve the goal. Done right, it makes a brand feel a level above its size.
I work closely with the people I build for. The best work doesn't come from taking orders at a distance. It comes from figuring it out together.