TORCH × GUNDAM

CAMPAIGN COLLABORATION
2025 • Videographer & Video Editor
Overview
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A first collaboration between Torch and Mobile Suit Gundam, merging modern travel gear design with the cinematic language of the Gundam universe.

Working within Torch's broader creative team, my role was to translate their creative brief into a tangible visual experience. Beyond on-set videography and post-production, I actively contributed to the visual conceptualization and editorial pacing to ensure it resonated authentically with the Gundam community.

The visual execution emphasized darker industrial tones, retro sci-fi textures, and atmosphere-driven pacing to support the campaign’s immersive identity for the Gundam community.

Duration 2 Months
Role Videographer & Video Editor
Industry Fashion / Retail
"Translating the Torch x Gundam collaboration into a cinematic visual experience for the Gundam community."
The Challenge
[01]
Maintaining Cinematic Quality

Delivering polished cinematic visuals while working within tight production timelines and social media formats.

[02]
Adapting During Production

Handling unpredictable shooting conditions, limited setups, and fast-paced production needs without sacrificing visual consistency.

[03]
Translating the Creative Direction

Translating the Gundam atmosphere through cinematic visuals, sound, and pacing without directly relying on the mobile suit imagery.

The Solution

[01]

Cinematic Visual Execution

Post-production was centered in DaVinci Resolve, shaping a dark cinematic tone inspired by industrial textures and retro sci-fi aesthetics. Color grading was used to unify inconsistent footage into a single cohesive visual world.

Graded Video Frame
RAW Video Frame
S-LOG2
GRADED
DRAG
[02]

Teaser-Driven Narrative Structure

Edited and structured teaser assets around silhouettes, fragmented visuals, and slower pacing to support the campaign rollout and build anticipation before launch.

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[03]

Community-Oriented Storytelling

Visual storytelling and pacing were designed to emphasize nostalgia, atmosphere, and emotional familiarity associated with the Gundam universe rather than relying solely on product-focused messaging.

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Campaign Outputs

Official Launch Campaign

The main launch campaign presenting the Torch x Gundam collaboration and its Batch 1 collection.

View on IG
22.6K Views
346 Likes
47 Comments
69 Shares
21 Saves
40 Repost

Teaser 1: Collaboration Reveal

A cinematic teaser introducing the Torch x Mobile Suit Gundam collaboration through minimal and suspense-driven visuals.

View on IG
340K Views
22K Likes
450 Comments
1.2K Shares
3.1K Saves
40 Repost

Teaser 2: Silhouette Reveal

A cinematic silhouette teaser designed to build anticipation around the Torch x Gundam collaboration before the official product reveal.

View on IG
280K Views
18K Likes
320 Comments
800 Shares
2.5K Saves
40 Repost

Behind the Design Story

A behind-the-scenes campaign piece exploring the creative direction, design process, and collaborative vision behind the Torch x Mobile Suit Gundam collection.

View on IG
317K Views
3,354 Likes
166 Comments
645 Shares
234 Saves
261 Repost

The Impact

These results reflect the organic reach and engagement generated during the campaign rollout.

1.82M
IG Organic Views
Total Organic Instagram Views.
4.7K+
Organic Interactions
High organic interactions across the campaign.
17,491
Weighted Engagement Rate
Achieved through the “Behind the Design” storytelling content — reaching 80× above the account’s baseline engagement benchmark.

Process & Craft

Shooting Teaser Video
Production Setup
Editing Process
Color Grading
Editing Process
Shooting Using Green Screen
Shooting in Studio
Shooting in Studio

"As a videographer and editor, Dimas was highly collaborative throughout the project. He quickly understood the creative direction, was easy to guide, and consistently brought a clear vision to the final output.

What stood out most was his initiative and creative taste — often coming up with ideas and concepts before they were even requested."

Aldo Bangga Permana Torch
Aldo Bangga Permana Branding Creative Lead, Torch — Translated from Indonesian
Key Takeaways

Cinematic execution defines perceived product value

The campaign reframed a product collaboration into a cinematic experience through visual control and grading language — demonstrating that post-production decisions can elevate how a product collaboration is perceived, not just documented.

Suspense-driven visual rollouts strengthen anticipation

A phased teaser rollout proved more effective than direct reveals. Suspense-driven pacing builds anticipation within niche communities more reliably than product-forward messaging.

Tonal consistency drives saves and reposts

Maintaining a unified cinematic tone across four separate assets made the campaign feel like a single visual world — which likely contributed to the unusually high save and repost rates relative to total views.

Credits

Strategic & Creative Direction

Production Management

Narrative & Storytelling

  • Ikhsan (Branding Storyteller)
  • Ranna (Fullfilment Storyteller)

Post-Production & Technical Execution

Inspired by the impact of Torch × Gundam?

Let’s create cinematic storytelling that turns collaborations into experiences.

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